Understanding, accountability,
planning, consultancy
Page: about
We provide clients with the strategic and tactical advice necessary to optimize all marketing activities and to maximize the ROI of their brands.
ohal, the largest marketing mix modeling consultancy in Europe was founded in the UK in 1972. Having pioneered the measurement in the sales effectiveness of media and marketing activities, we now specialize in bespoke, in-depth analysis and consultancy which enables marketers to achieve their brand objectives. Our consultants collate data from a range of sources and examine the detail to extract valuable information that explains brand performance. This information is then used to ensure plans become more effective and accountable in the future.
As new markets such as digital emerge, communication channels expand and more data becomes available for analysis (such as customer databases), we continue to develop our modeling techniques, range of services and information provided to our clients.
ohal is a WPP company.
ohal today
We provide a full range of bespoke modeling and consultancy services, from understanding brand performance and quantification of ROIs through to detailed planning and on-going support.
Using marketing mix modeling we provide essential information for marketing management to evaluate brand performance and accountability.
Our consultancy provides unrivalled support for making more effective future marketing decisions.
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